Noblesse Obliged is a lifestyle streetwear brand I started in 2013. The meaning comes from a
french term that translates to "Nobility Obliges". This phrase states that we as leaders, we are
required to fulfill social responsibilities and earn our keep. I used this as our alma mater to lay
foundation and meaning to my brand.
To promote my brand, I mocked up a series of images to launch an
ad campaign via social media. I curated eye-catching images to
attract a certain audience that fitted my aesthetic.
By trial and error I began to understand deeper about my brand, as well as myself.
Learning from problems I faced before in other brands helped me find my brand's identity.