Noblesse Obliged


Noblesse Obliged is a lifestyle streetwear brand I started in 2013. The meaning comes from a

french term that translates to "Nobility Obliges". This phrase states that we as leaders, we are

required to fulfill social responsibilities and earn our keep. I used this as our alma mater to lay

foundation and meaning to my brand. 




Look Book


To promote my brand, I mocked up a series of images to launch an

ad campaign via social media. I curated eye-catching images to

attract a certain audience that fitted my aesthetic.





By trial and error I began to understand deeper about my brand, as well as myself.

Learning from problems I faced before in other brands helped me find my brand's identity.